After a very enlightening chat about the future of freelance copywriting with my friend Brian Kurtz, I did the following:
I drank three cups of “Bulletproof coffee”, took 600 mg of L-theanine to get into the alpha state (don’t YOU take that much – I’ve developed a tolerance)…
…and spent five entire days… completely entranced in deep thought. (With occasional bathroom breaks, of course. You can’t drink that much coffee without bathroom breaks.)
At last… today I finally have some clarity about a new direction that will be a big determining factor of my long-term income.
And could affect you too, if you’re a copywriter… or you’re insane enough to think you’d like to be one.
Here’s what I’m jibber jabbering about:
As of January 1, I’ve now dropped 99% of my clients.
For a couple reasons:
1. I needed to take a little break. (14 hour days, 6 days a week in 2015 started wearing me out… mentally AND physically.)
2. So I could completely rethink my strategy of how I’ll use my super powers from this day forward.
You see, I’m at the very top of my game right now… performing at the highest levels I’ve ever performed.
Heck, I’m even surprising myself.
So from here on out, I’ll be doing the Howard Roark thang.
What? You’ve never read “The Fountainhead”?
Or cheated and saw the movie instead of reading the book?
Geez! What the hell are they teaching these days in the government-sponsored youth indoctrination camps? (AKA the “public school system.”)
Anyhoo… I really resonated with Howard Roark.
He chose to go broke rather than compromise his ideals and sell his work for less than its true value.
In fact, he chose to DESTROY his work rather than accept compromise.
“To sell your soul is the easiest thing in the world. That’s what everybody does every hour of his life. If I asked you to KEEP your soul – would you understand why that’s much harder?”
Big brass balls, that Howard Roark.
It may have taken me a while to get to the same point as Howie… but I’m there.
And boy, oh boy… I’m there in a BIG way.
I’ve got an entirely different point of view than most copywriters about how to use my super powers.
You see, I don’t need a client gig… ANY client gig… to “cover my nut.”
It’s already covered.
For the rest of my life.
So I can afford to be choosy.
EXTREMELY choosy.
Long story short:
From now on I’m going to completely focus my super powers on only ONE business.
(One CLIENT business, to be more specific. Of course I’ll remain focused on MY business, the Marketing Camelot.)
But… in order to totally 100% exploit my super powers to grow only one client business…
…and foment as much growth and profit as possible…
…my partner needs to be an 800 lb. gorilla.
Here’s what that means to me:
It’s a company that uses direct response marketing and copywriting and is currently doing at the very LEAST $25 million a year in sales.
Preferably in the health market.
Because I can make somebody like that an OBSCENE amount of money.
It’s a TOTAL “lay down” for me.
In fact, in just our first 12 months together, my new client is going to be FLABBERGASTED at the increase in sales and profits they’re going to see.
That’s why I’m being SUPER selective about whom I partner up with.
‘Cuz I’m about to make somebody RICH.
Look, I decided to share all this with you for two reasons:
1. If you’re a freelance copywriter or think you want to be one, the landscape is changing. If you want to make REAL money, you need to start considering a different model than the traditional “dating around” one.
2. If YOU happen to be an 800 lb. gorilla like I just described… who might be looking to work with an A-list copywriter… a dude who ruminates and frickin’ OBSESSES incessantly over copy… and BLEEDS on the page (emotionally) to produce record breaking controls… then maybe we should talk.
Here’s what’s next for little ole moi:
I just finished wrestling and wrangling 6,491 words into submission… and I’m looking at what I believe to be one of the most powerful pieces of copy I’ve ever written.
So I’m going to do this:
I’m taking the Colombiana and this 11 lb. ball of fur Shih Tzu (who THINKS he’s a Doberman) to a quaint little restaurant that lets me bring the dog to their outside dining area.
Once there, I shall order a Vesper martini (shaken not stirred) and raise a toast to this new, record breaking, multi-million dollar control…
…while fantasizing about doing the same EVERY MONTH for my new 800 lb. gorilla client.
If you think you fit the bill…
Click here and follow the instructions…
Thank you for listening so patiently to my protracted pontification about the pursuit of a prosperous partnership.
You are a gem of a human being for putting up with me.
All the best,
Doberman Dan