Didja see my message last week about what’s in store for you if you want to own an online business?
In case you missed it, I’ll sum it up here:
Never ending problems.
Multiple problems… all at the same time.
Like playing Whack a Mole. You knock one down and another immediately pops its lil’ head up to take its place.
However, these days there’s one problem you have to deal with that never ends.
And it’s super frustrating. Because for most online businesses it’s the number one driver of sales and revenues…
Email marketing.
And the problems never stop. In fact, it just keeps getting more and more difficult… day after day. (Thanks to TPTB… but that’s insider info I only share with my knights.)
The worst part is, most online business owners are clueless about how to conquer all these email marketing problems.
So was I a mere 18 months ago when I got “canceled” from email marketing.
However, I finally figured it out. And now I’ve gone from the worst email sender ranking with Google… to their highest email sender reputation ranking.
Now, you’d think that now that I’m back on top it’s just a matter of coasting.
Nope. That highest possible email sender reputation ranking can start dropping lower and lower in a New York minute if I’m not ever vigilant.
And the problem if that happens is this:
In the best-case scenario, Google (and most other email service providers) don’t allow your emails to inbox. They send them to Promotions or Spam.
In the worst case, they don’t allow your emails to arrive at all.
Which is why, now that I’m a top dawg email sender according to Google, I’m doing something I’ve not seen any other online marketers do to stay in that position.
Soon, I’ll only email my buyers and anybody who has clicked a link within the past 30 days.
And all the folks who only open emails and never click links — and more importantly, never actually buy anything — they will be allowed to die on the vine. In other words, I will not continue sending emails to them. They will be marked as “unengaged.”
You see, I’ve gotten extremely aggressive about getting unengaged people off my list. It’s now necessary based on what Google and most of the other ESPs are doing.
That’s why I can no longer count someone as ‘engaged’ if they only open emails, yet never click links and never buy.
It’s all just a test right now. So don’t write this down as the online marketing ‘gospel’ according to Doberman Dan. I could be totally wrong about this. (Although after 26 years marketing online, I’m pretty sure I’m not.)
I’ll be keeping the knights in my Marketing Camelot updated regularly on the results from this test. Because there are a lot of subtle and sneaky things I’m doing in the first 6 to 8 weeks with new opt-ins that I won’t reveal to civilians. So if you’re one of my knights stay tuned for regular updates.
Anyhoo… I said all that to say this:
- If you use email marketing, this sending only to clickers and buyers — and ignoring the people who only open but never click and buy — is something you might want to test.
- To let you know — if you are a person who only opens my emails but never clicks links and has never bought anything from me — if you don’t at least click a link in my emails this week… you ain’t gonna be hearing from me again for a while. And maybe forever.
- The way to make sure that you keep getting my emails — AND to get special content, discounts and offers that the non-buyers never receive — is to invest in one of my products today.
Listen, if you’re tight on cash, I can relate. I’ve been in that spot a bunch of times. (Although I made sure it was only a temporary situation… cuz allowing yourself to remain stuck there makes life suck.)
Sooooo… if you’re on a budget, the cheapest option is here… a digital copy of my book for only $7.95. (It’s one of the options offered once you get to the checkout page.)
Then you can take the info in that book and get yourself ‘unstuck’ from that “tight on cash” situation ASAP.
I guess that’s all for today.
I sure hope you’ll choose to keep getting my emails. We’ll soon see, huh?
All the best,
Doberman Dan
