There were some pretty lean years growing up in Barberton, Ohio.
One Christmas, my dad gave me a box of broken glass. He gave my sister a box of Band-Aids and said, “You two share.”
Badump, bum!
Here’s something I’ve learned about the holidays…
Unless you’re selling stuff people buy as gifts, it’s really hard to sell this time of year.
I used to try like hell to keep things business as usual.
I’d double my email marketing efforts.
I’d do discounts.
Festivus specials.
All that stuff.
Now I’m much more pragmatic.
Why bust your ass for little to no results?
Especially because if you’ll just wait another couple weeks, you’ll probably have the best results of the entire year.
So even though my Marketing Camelot has been growing by leaps and bounds the past few months, I’m under no illusion that I’ll experience record enrollment of knights this time of year.
The offer is still open to you here if you choose…
But my experience has shown that it’s really hard to compete against Santa Clause.
So if you can, you might as well take the rest of the year off.
I would.
But I made this commitment to send you a daily email.
So I’m just gonna keep doing my thang.
All the best,
Doberman Dan
P.S. The broken glass and Band-Aids joke was courtesy of Steven Wright.
Actually, to be 100% accurate, STOLEN from Steven Wright.
Pax vobiscum.