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Everybody always wants to learn the “dark side of the force.”

OUR force, that is… direct marketing, online marketing, advertising, persuasion and copywriting.

Well, I’ve finally relented.

I’ve released the keys to the “other side”… the wicked and malicious techniques of our business that can rake in money faster than a stripper at a Washington D.C. strip club filled with Senators and Congressman.

EVERYBODY seems fascinated by the dark side.

ESPECIALLY the rookies who haven’t even bothered to learn the basics yet. They’re still stumbling around in the dark with a plethora of unread PDFs, MP3s and videos on their hard drives from the IM gurus who suckered them into buying their “BSO” (bright shiny object) “Magic Online Money Button” products. They wouldn’t know the basics of marketing if it smacked them between the eyes with a baseball bat.

They always ask me to show them the “dark side” of marketing and copywriting… the magical mental manipulation tricks and all the “hidden in the dark” ninja stuff that can bring in a flood of cash faster than you’ve ever imagined.

And it CAN do that… while leaving scores of devastated people in your wake, eventually destroying your soul… and leaving karma to deal with you in a manner at least 10x’s harsher than your victims suffered.

There is a whole slew of people selling online taking the low road. To be totally transparent, I struggle almost daily against a secret overwhelming temptation to smack them between the eyes with a 45 lb. Olympic plate just to see if it may possibly knock some sense into their thick craniums.

Two things that have allowed me to avoid this overwhelming temptation:

1. I have spent DECADES training my Frontal Lobe to override the base desires of my amygdala, the part of the brain that doesn’t reason… it just reacts. (It was not always like this and my amygdala has gotten me into a LOT of trouble… mainly on the police department.) You see, I didn’t have the advantage of being physically intimidating so my M.O. was this:You are going to jail. There are no other options. Now let me ask you a CRITICALLY important question that could directly affect your health and/or survivability: Is there anything I can say or do that will make you willingly allow to me put these handcuffs on you and take you to jail. Speak now or forever hold your peace.When the answer was “no”, the use of force was initiated immediately and I did not start at “level 1”, wresting around like they do on TV. That’s a great way to get overpowered, and get shot with your own firearm. I only needed to learn THAT lesson once.I bypassed steps 1 through five and immediately went to nightsticks, Asps (I think you should get one of those), metal flashlights, shotgun butts, lamps or anything I could grab… all applied with great force about the face, head and neck area of the suspect. If that wasn’t sufficient, I immediately escalated to #10 on the scale of 1 to 10 and went directly to deadly force.Sadly, if I would have learned earlier to over come “amygdala hijack” and engage the Frontal Lobe and the accompanying communications skills that can immediately take others out of “amygdala hijack”, I would have done a LOT less “use of force” reports… and several people would still be walking this earth, and others not physically disabled for the rest of their lives.But that is the cross I will bear for the rest of my life.Anyhoo, one of the most life-changing books I have read about how to defeat “amygdala hijack” and let your logical and rational Frontal Lobe guide you in “fight or flight” situations (this includes DAILY situations in the life of an entrepreneur) is a book entitled, “Just Listen: Discover the Secret to Getting Through to Absolutely Anyone.”
   Of the THOUSANDS of books I have read, this literally ranks up in the top 5 most important and life-changing. I HIGHLY recommend it.
2. The second reason I fight the urge to whack clueless people upside the head with a 45 lb. plate is my fear of enclosed places… namely an 8’x8′ cell with a roommate named Bubba or Bruiser or something like that. (Which, interestingly enough, is the topic of the February 2014 Doberman Dan Letter… and how you can use these same dark secrets to make millions… in practically no time at all.)

In spite of saying I would only share the “dark arts” of marketing copywriting and persuasion with a handful of people, I cracked the door open the January 2014 issue of The Doberman Dan Letter, the print publication my Knights of The Round Table in my Marketing Camelot get in the mail every month.

Even though I didn’t intend this to happen, the January 2014 issue was like letting your camel stick just his nose under the tent. This month in the February 2014 issue, the whole damn camel invited himself into the tent. Little did I know, I would up pulling out almost ALL of the stops and the the dark side got featured “front and center.”

I’ve revealed some jealously-guarded and powerful secrets that most believed were taken to the grave by some of the most successful mail order guys in the world… Gene Schwartz, Joe Karbo and Gary Halbert. Fortunately, I was one of the lucky few these mail order masters of old revealed their most successful secrets for taking a good-performing or so-so performing promotion…

And Turn It Into A Grand Slam Home Run Winner…
Practically OVERNIGHT!

Whatʼs all this have to do with the noble Knights Of The Round Table? And am I worried my Knights will be tempted to go down that slippery path of the dark side.

Not really. The Marketing Camelot spits out those type of people pretty damn fast.

And good riddance.

The remaining knights are a small force but we are mighty. Some of the sharpest marketers and entrepreneurs in the world are knights of our Round Table.

We virtuous victors of various ventures and vocations would never succumb to such insatiable covetousness, greed, treachery, deceitfulness, perpetual pilfering, lust and… well, let’s not mince words… interminable iniquity. (That’s just a fancy “Kings James” alliteration way of saying “sin.”)

Of course not. We’re valiant knights of honor.

But the February 2014 issue of The Doberman Dan Letter should be of extreme interest to students of persuasion, entrepreneurs, marketers and copywriters.

The story revealed of one entrepreneurs slide into the dark side, the lies he told, the characters involved, the devastating losses suffered by his victims, the exposure that the entire financial system is a worldwide fraud based on worthless paper controlled by a handful of families… and for astute marketers, the most important lesson of all…

… well, that secret is reserved for only my valiant knights of the Round Table.

Think you’re made of the character required to be a Knight of the Round Table in my Marketing Camelot? Click here to find out if you qualify.

In the meantime, Episode 2 of The Doberman Dan Show For Renegade Entrepreneurs podcast (below) clarifies how the dark secrets I reveal in the February 2014 issue of The Doberman Dan Letter can be used for either evil OR good.

And after listening, you will know, without a doubt, the consequences or benefits you will suffer or enjoy, depending on how you choose to use these little-known powerful secrets.

Enjoy!