Dear Friend,

My vacation in Lakeside, Ohio has been awesome.

I’m hanging with my family and laughing a lot with my niece and nephews.

Check out the video below to see an interesting thing that happened by the lake.

I guess this website has brought me a bit of notoriety. 🙂

Watch the video and we’ll discuss it below.

What you just witnessed is a set-up.

Those weren’t raving fans who recognized me on vacation. That was actually my brother in law and three nephews.

I wanted you to see an example of how you can set up an…

Engineered Paradigm Shift!

“What’s that?”, you ask. Well, I’m glad you asked!

An engineered paradigm shift is one of the many valuable lessons I learned while mentoring with Gary Halbert. It’s an entire shift in the way you think about something.

A simple example would be you being irritated with someone because he is not paying attention to something important you’re telling him. He seems indifferent to what you’re saying and acts as if he doesn’t even hear you.

So, offended that this guy is ignoring you, you start to give him a piece of your mind. Then, about 30-seconds into your angry rant, you notice he’s holding a cell phone and staring at it with an empty, distant look.

“What’s your problem?” you ask belligerently.

His eyes snap back to the present and he replies, “Oh, I’m sorry. I just got a call from my Dad and he told me my Mother was just killed in a car crash. I’m sorry. I guess I’ve been sort of out of it for the last few minutes.”

Your attitude changes immediately. Your anger has been replaced with compassion. You express your concern and ask if there’s anything you can do to help.

What you just experienced is a “paradigm shift”.

What I set up in the video is an “engineered” paradigm shift.

All the people who watched the video (and the people who were there while I filmed it) are thinking I’m someone important because I was recognized by others as someone “famous”.

Initially they were probably thinking I’m just some flunky filming a home video in Lakeside, Ohio (which is more or less true). All of a sudden I’m elevated to celebrity status after being recognized, treated like a celebrity and asked for a picture.

Or at least that’s the idea.

I saw an example of this firsthand several years ago when a friend of mine asked me to help him with his executive protection training school.

I was asked to play the part of a porno movie producer from L.A. who needed protection services. My buddy’s students drove me around and took me wherever I wanted to go, while practicing their bodyguard skills.

They actually had to do advance work the day before and check out the locations where they were taking me the next day.

One of the places was “Hooters” in Dayton, Ohio. Why Hooters? Well, it seemed “in character.” After all, a porno move producer might be out scouting potential new talent, right?

And besides, my buddy who ran the executive protection training school was paying for everything… so I got a free meal while enjoying the “scenery”.

While they were doing their advance work, they mentioned that their “principal” (the person being protected) was a porno movie producer from L.A. who had been receiving death threats from religious nuts.

When I got to the restaurant the next day with my protection team, you should have seen how I was treated. It was hilarious! They really thought I was a big shot.

Every waitress in the place was checking me out and whispering to the other employees about me.

The manager came by the table several times to make sure I had everything I needed.

One waitresses even asked if she could “audition” for me in the limo outside.

It was AWESOME!

How To Use Engineered Paradigm Shifts
To Make More Money…

Here’s another example Gary Halbert taught me…

Let’s say you take your car to a detailing business to get it cleaned up and looking new again. They do a good job, you pay them, take your spiffed-up car and go on with the rest of your day.

In most cases, that’s the end of it. You never hear from this business again. You might go back… you might not.

Except in this case, the owner is a smart cookie who understands engineered paradigm shifts.

A few days later, you get a letter from the guy with the car-detailing business. He tells you that when you brought your car in to be detailed, one of his workers found $2.89 when he was cleaning the inside of your car.

The letter goes on to say the worker turned the money over to him (the owner). And since he didn’t get to see you before you left, he wanted to return the money to you.

Also, he was sending you three $1 bills instead of the exact $2.89 because he didn’t want to send a bunch of coins in the mail.

He ends the letter by thanking you for your business and says he hopes he has the chance to serve you again.

What an honest guy! What a nice thing for him to do! I bet if you got another letter or a call from him about three weeks later suggesting it might be time to get your car detailed again… you’d probably take your car right back to that same place.

In fact, I bet you’d be…

About Ten Times More Likely
To Do Business There Again!

Here’s the engineered paradigm shift…

The three bucks the owner of the car detailing place sent really was NOT your money. It was actually a small “investment” on his part to win your trust and hopefully get you to come back again when you need your car cleaned.

Pretty cool, huh?

I bet if you put your mind to it you could come up with all kinds of ways to engineer paradigm shifts to help…

• Build trust with your customers…
• Gain favor with the opposite sex…
• Position yourself as an authority…
• And much more…

If you’ve got any ideas of how to use engineered paradigm shifts, feel free to post them below.

All the best,

P.S. I’ve really been doing a sales job on you about Lakeside, Ohio… but an incomplete one. I forgot to tell you how to get more information.

Click here to check out the website for Lakeside, Ohio. It’s an ideal summer vacation spot to unplug from the world and rejuvenate your mind.

With all the promotion I’ve done, I think the LEAST they could do is let me stay there rent free next year. How about it? Anybody from Lakeside wanna give DD a free vacation next year? 🙂