Dear Friend and New Subscriber,
The decision you made to subscribe to The Doberman Dan Letter may be one of the most important decisions you’ve made in your business career. After studying just the first few issues you’ll have a better education in effective emotional direct-response marketing techniques than 95% of business owners.
The ability to effectively and predictably generate a constant flow of new clients is one of the most important…if not THE most important thing… you can do as a business owner.
The most important thing that I teach business owners is this…
You’re not in the ________ (fill in the blank) business… you’re in the business of marketing the ______ business.
You can be the best martial arts instructor, accountant, retailer, etc. in the universe… but if nobody knows about you and you don’t have a constant flow of new clients… you’re going to go broke.
I’m sure you know of businesses that aren’t all that great at what they do. Maybe just average. But they have a profitable, thriving business. Why is that? It’s because they are good at marketing what they do.
Learning how to effectively market your business is what will make the difference between success and failure.
We’ve got a lot of ground to cover to get you up to speed. Please keep an open mind as you read these letters. We’re going to start with the basics… because in many cases most business owners aren’t even doing that. Just implementing the basics can sometimes double your profits.
But don’t worry, we’re going to get into the “hardcore” stuff, too.
If you’ve only been exposed to “institutional-type” image advertising sold to you by self-serving advertising agencies and ad reps… then a lot of what you’ll read in my letter may be the exact opposite of what you thought you knew about successful advertising and marketing.
I’ll show you how to never waste another dime on ads that are unaccountable. In this letter you’ll learn how to track response from each and every ad or promotion so that you can repeat the winners and ditch (or revamp) the losers.
This letter is not something that you can read passively like you would read a novel or newspaper and then hope that your new-found knowledge will somehow miraculously change things for the better. You have to actually get involved and implement what you’ve learned.
It’s going to take some work and thought on your part to make this material come alive and transform your business.
I don’t really care what you do first. Just do something!
In the next issue we’re really going to get started! The next 30 to 90 days could be the most exciting time of your business career!
Welcome to The Doberman Dan Letter and I look forward to hearing about your success.
All the best,
“Doberman” Dan Gallapoo
