My friend and email copywriter extraordinaire, Ben Settle says that you can learn a lot by studying villains. In fact, he has written two excellent books on the subject, Persuasion Secrets of the World’s Most Charismatic & Influential Villains… and… Super Villains of Persuasion… both available on Amazon. I agree. You can learn a lot [...]
Ever hear of David Garfinkel? He’s a copywriter’s copywriter. He possesses a brilliant mind combined with the ability to craft spellbinding copy. And that’s a deadly combination. Not only that, he’s one of the best teachers and coaches of copywriting I know. His coaching client list reads like a “who’s who” of A-list copywriters. Well [...]
Nope. I ain’t gonna do the guru thang. You know the routine: “Look at my Rolex. It cost more than six times more than the average monthly salary of a college graduate. “And look at my garage full of luxury cars. I drive the red Ferrari on Mondays. I drive the baby blue one on [...]
Dear Friend, I just had two students in my Supplement Business Intensive launch brand new supplement businesses. Both of them hit home runs their very first time up to bat. What do I define as a home run? It’s when you invest $1 on your ad buy and get back $2… in only 24 hours or [...]
Most likely (because I’ve engineered my attraction process this way) you’re a positive, go-getter, “the only helping hands are at the end of my own two arms” kind of person. That rocks. I HATE dumb ass losers infected with a deeply ingrained entitlement attitude. (Ironically, almost 97% of those blood-sucking leeches are Americans, a country [...]