Hardly anybody could understand my high school sophomore English teacher, Mr. Fleming. Ironic, right? The dude taught English but nobody could understand half of the English he spoke. In spite of that problem, Mr. Fleming taught me one of the most valuable copywriting lessons I’ve ever discovered when he shouted “Raffum fraffum scraffum wazoo!” at [...]
You’ve heard of multiple streams of income, right? Well you can do the same thing for customer acquisition. Multiple streams of customers. And each stream will bring you different customers that none of the other streams would have brought you. So this tactic is rock solid. And it MIGHT be exactly what you need to [...]
I got mad R-E-S-P-E-C-T for my guest this week on Off The Chain. He’s a true bootstrap entrepreneur. Ad he’s one of the few guys with the balls to do what I’ve recommended to thousands of wannapreneurs… yet have only seen a handful actually do it. He tells the story about how he turned his [...]
If you want to build a big business, listen up. ’Cuz a lot of entrepreneurs have crashed and burned while scaling up. Simply because they didn’t understand this one thang: The qualities of a good entrepreneur are almost antithetical to the qualities of a good manager. So… as you scale up and your team grows… [...]