Early in my career as a law enforcement officer, I knew I’d be broke the rest of my life if I didn’t change something. So I started on a journey to create a better life. What fueled me was the desperation of knowing that unless I found a way to get free of my civil [...]
Whenever I used to “clear my throat” in my copy… … or try to be clever… … or try unsuccessfully to use “pattern interrupts”… … my copywriting mentor would crumple up my copy, throw it at me and shout… “Quit f*&king around and just sell the damn thing!” And that advice has made me millions. [...]
Once upon a time in a dodgy Miami neighborhood lived our protagonist, Sir Dan of Doberman. A proven way to start a story, right? But since this story is about me, it’s kinda stupid to write in third person. So I won’t. Anyhoo… in 2004 I was recently back in the good ole U.S. of [...]
Once upon a time in a dodgy Miami neighborhood lived our protagonist, Sir Dan of Doberman. A proven way to start a story, right? But since this story is about me, it’s kinda stupid to write in third person. So I won’t. Anyhoo… in 2004 I was recently back in the good ole U.S. of [...]
What do you do if you need to make money YESTERDAY… …yet don’t have years and years and millions of dollars to get good at creating moneymaking sales messages? Or… like I’ve experienced numerous times… The menacing “LAST NOTICE” letters have piled up, the fridge is empty, the cupboards bare… and that big bad wolf [...]