Last year was a good year. Financially. Personally it sucked. I just wasn’t enjoying life. All year it was fourteen-hour days, six days a week. Even during the times I was supposed to be relaxing with the Colombiana and Chiqui Rikki — the Shih Tzu who thinks he’s a Doberman — I was never really [...]
I was reminded of this copywriting secret recently from a brilliant marketer and copywriter, Sean D’Souza. I just used it to finish a 6,000-word piece that looks like it’s gonna be a barn burner new control. I’m tellin’ ya… this idea is just frickin’ genius. And even better… It makes your work writing copy a [...]
Something different today. Something I hope will FINALLY inspire you to make something of the time you have left on this earth. Something MUCH more important than just making a living. Start by doing this: Write your own obituary. Imagine it being spoken at your funeral. You can imagine it written by yourself or by [...]
No, it wasn’t me who got a 91.11% conversion. It was one of my knights, Sir Sean of Mysel. He wrote a script that’s getting a 91.11% conversion at the call center from radio ads. 91.11%. 91.11% frickin’ percent! Do you realize how incredible that is? Hell… do you realize how IMPOSSIBLE that is? But [...]
Let’s chat about a little something I learned while whoring out my mind to the highest bidder. (AKA being a freelance copywriter.) Until you value yourself, you can’t expect others to. You see, there’s a neat little principle that has always proven true: The world around you reflects the world within you. When you set [...]