It was the end of May 2005. And I was scared shitless. Because I had gone broke. Again. But this time it was worse than all the other times. Because I lost my home. I was LITERALLY living in the piece of shit, 10-year-old Ford Taurus I’d bought for $1,000. It was humiliating. Living in [...]
The ability to create high-converting moneymaking sales messages is the most important skill you can have in business today. And when you can create more and more copy… faster and faster… …you can make MORE and MORE money… FASTER and FASTER! The formula is simple: Double the speed at which you produce sales copy and [...]
Not long ago I had a VERY eye opening conversation with an A-list health copywriter. She revealed that she discovered a secret that DOUBLED her copywriting speed. Which consequently DOUBLED her income. I simply HAD to know this secret. So I forced her to sit down with me and reveal EVERYTHING. She walked me through [...]
The Colombiana always asks me why Americans have two different days to honor our soldiers. I always find that question amusing, seeing how almost every Monday or Friday in Colombia is some kind of national holiday. (And that’s only a SLIGHT exaggeration.) Anyhoo, a lot of Americans confuse Memorial Day and Veterans Day. So as [...]
Marketing people treat the law of reciprocity like it’s marketing gospel. Heck, some people base their entire business around it. How about we examine what the biggest proponent… at least the most QUOTED proponent of the law of reciprocity thinks about it, shall we? Click here to hear what all the scuttlebutt is about on [...]