Sunday, 4:18 PM Dear Friend, According to Google, there were 673,000 searches last month using the keywords “direct mail.” Also, according to Google, 25% of all their searches are now YouTube searches. So that means approximately 168,250 searches are done each month on YouTube looking for stuff related to direct mail. I’m hoping a few [...]
Monday, 9:38 PM Dear Friend, I don’t remember if I ever mentioned this before… I had the good fortune of working side by side with master copywriter and marketer, Gary Halbert, for almost a year and a half. We were actually roommates for about six or seven months. He shared my house in Costa Rica [...]
Friday, 2:57 AM Dear Friend, It’s late and I can’t sleep. And counting sheep isn’t helping. (Maybe I should try counting Dobermans instead, huh?) See, I’ve been thinking about all the young copywriters I met at John Carlton’s Action seminar. A lot of these guys and gals are struggling. They’re trapped in the “paying your [...]
Friday, 12:34 PM Dear Friend, Sometimes I need to let new ideas “percolate” a while inside my cranium. It helps me put everything in the proper place… separating the wheat from the chaff, so to speak. Now that I’ve had some percolating time… and after reviewing my notes… I thought you might like to discover [...]
Wednesday, 8:46 AM Dear Friend, I’ve never really had the luxury of having a lot of money to start most of my “kitchen table” businesses. Even later in my career when I DID have a fair amount of capital to invest, I still did it on the cheap. In fact, I started my very first [...]