Let me introduce you to a guy named SWIM. (Someone Who Isn’t Me.) SWIM has cervical, thoracic and lumbar spinal stenosis. That means that the holes in his vertebrae (the ones where the nerves from the spinal cord go through) are calcifying and closing up… and putting direct pressure on the nerves. According to SWIM, this [...]
You can make your business life about as hard as possible… …or as easy as possible. One of the keys to making it as easy as possible, yet still making a ton of money, is to sell to the right people. Sadly, most entrepreneurs I know take the exact opposite approach. Many don’t know that [...]
Here’s an email I got from one of my subscribers recently: “Hey Dan, So a long time ago you told me merchant accounts were the weakest link in the online biz chain… I took your advice when I first started [business name redacted] and even though I had a good merchant account with good rates, [...]
Oh ye heathen brethren and sistren. (Or is it “cistern”? My spell check is freaking out on this one.) Ye faileth to riseth in the dawneth of the morningeth to attend ye a gathering in a place of worship. Honestly, I can’t blame you. Most of the churches I’ve attended are a toxic cesspool of [...]
Kinda hard to ignore that subject line, isn’t it? That was the headline of some financial editorial I read yesterday. Wanna know something interesting? My email subject lines with the highest open rates are NOT the positive ones. In fact, the more negative, the higher the open rate. The email I wrote a few weeks [...]