That was the subject line of the email I just got yesterday from one of my knights, Sir Matt of Mason. In his own words, here’s what had Matt excited: “Dan, I literally JUST set down the December newsletter after reading it and immediately opened my email to write you this message to say… HOLY [...]
I love it when I hear rookies talking about Robert Cialdini and his law of reciprocity. You know that one, right? From his book, “Influence: The Psychology of Persuasion”? People who don’t know any better treat it like marketing gospel. They think they need to give away lots of stuff free to “build a relationship.” [...]
Dan Kennedy interviewed me yesterday as his special guest on his Diamond members call. My second appearance, by the way. We teased a little about his upcoming “Mind Hijacking Copywriting” event. Aside from Dan Kennedy, yours truly is the only other presenter invited to the event. And yes, that’s a big hairy deal. For a [...]
After I sold my supplement business in 2012, I didn’t know what I’d do next. So in my typical “ready, fire, aim” fashion I decided to start working with clients for a while. Problem was, I didn’t have any. I only wanted to work with publishers with big lists and I didn’t know any of [...]
I recently had a lesson with one of my favorite guitarists, Scott Henderson. Scott’s cool. He takes the time to answer his fan’s questions on his discussion board. One of the questions really got my wheels turning. Because it’s the jealously guarded secret of the most successful jazz improvisers in the world. (Stick with me [...]