If you’re a copywriter, consultant, coach… Author, speaker, thought leader… Or really, any kind of high-value service provider… And especially if you sell any kind of high-ticket product or service… Then there are really only two ways to get clients. One way produces “now” money… but it creates an “eat what you kill” business. In [...]
Back in 2001 I was already fairly successful starting direct response businesses driven with my own copy. But I hadn’t yet had my big “home run” hit yet. However I discovered a secret that shortcut DECADES off my copywriting learning curve and allowed me to finally hit that “home run.” What was the big secret? [...]
I had a conversation with a young copywriter yesterday. A dude who decided to leave his corporate job and go fulltime as a freelancer after coaching with me. He’s done really well for himself in the short time he has been writing copy. His best year he made about $400,000 in fees and royalties. But [...]
A while back I offered a free hard copy issue of my newsletter. And of course, being the marketer I am, I included a sales letter for the Marketing Camelot. Why did I choose to do all this in hard copy instead of online? Especially when it costs about $6 per person to print and [...]
There’s a “dark truth” about copywriting. One that a lot of people seem to find unpalatable. At least until they understand it. So to avoid the negative reaction, most copywriting books, courses and teachers focus on the mechanics of copywriting. But mastering the mechanics will NEVER give you the big conversions and home runs you [...]