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Ben Morris reveals how he does what I like to call “media magic” or “customer acquisition voodoo” using cutting edge technology and high tech databases. With access to this multitude of detailed consumer data, demographics and psychographic data you can MUCH more easily and affordably find your best, most responsive, highest spending and highest lifetime value customers in a FRACTION of a time… and with a fraction of the budget it would take through traditional target marketing.
It’s truly fascinating how he can drill down to a geographic and even house by house analysis and tell you which households will contain your best customers… and even more importantly, which households/regions to not waste your money marketing to.
This can save you a literal FORTUNE on your advertising costs and increase your customer acquisition conversion and back end sales exponentially!
This is some really advanced stuff so it may take a couple listens to fully graps the power of this. But once you do, you’ll be so excited I bet you won’t sleep for a week.
Enjoy!
