Have you ever noticed that this world is always perfectly balanced?

Yin and yang… protons and electrons… capitalism and Bernie Sanders…

EVERY force has an opposing force.

Take my life for example.

I’ve been on a roll for about a year now. Darn near everything has been turning up roses.

So the universe had to bring me back to reality.

First I found out some copy I sweated BLOOD to create only came in at about 70% of the current control.

I was able to soothe my bruised ego a bit because it wasn’t 100% my copy. The client changed the entire headline and lead complex midway through the process. So it wasn’t my original lead.

But still… it bombed.

That always sucks.

And it was the impetus that started my mind down the “I suck” path.

It’s what I always do when things like this happen. (And if you’re getting up to bat as often as possible, it happens a LOT.)

Of course I found plenty of evidence to support the voice in my head telling me I suck as a copywriter, marketer and all around human being.

Like Ben Settle and all these other guys I know getting invited to speak at events put on by people I know.

Did they invite me?

Hell no. Nobody EVER invites me.

Well… except Dan Kennedy.

He invited me to be the ONLY co-presenter at his upcoming “Mind Hijack Copywriting” event in June. (Next week my knights in the Marketing Camelot will be getting a special HIGHLY discounted offer to attend. Which is pretty cool considering the event is sold out to the great unwashed masses.)

So even though that’s an honor that has only been bestowed upon a HANDFUL of people in Dan Kennedy’s 40+ year career…that damn voice in my head ignores that stuff and continues to look for evidence to support that I suck as a human being.

Last night it even told me to stop writing these daily emails. Because nobody gives a shit about them… most are probably annoyed by them… and I suck as an email writer, too.

I gotta tell ya… this is a miserable head space to be in.

I hope you’re not expecting me to reveal some magical overnight solution.

Ain’t gonna happen.

Fifty-one years on this ball of mud and I’ve not discovered a solution.

Cuz it’s all part of that balance thang. (For the Buzz Killington anal-retentive spelling Nazis… I MEANT to spell it t-h-a-n-g. Cuz that’s how my mom from Water Valley Mississippi always pronounced it.)

I know that the other voice telling me I’m a bad ass… and reminding me of the MOUNTAIN of challenges I’ve overcome… and all my successes… will be back soon.

It’s the universe keeping the balance.

In the meantime, I just continue to bang on this keyboard.

Day in and day out.

Even when I don’t feel like it.

Even when I think I suck and every single cell in my entire body is SCREAMING at me to quit.

THAT is my solution.

Certainly not an elegant one.

And definitely not a sexy new age psycho-babble one that makes you feel good.

But an EFFECTIVE one.

Cuz it always makes good things happen.

OK, I’m done.

I’m going to go read what I just wrote and I’m sure it will confirm (in MY mind at least) that the voice in my head is right. I DO suck.

Then I’m going to send it out anyway.

Cuz that’s my plan and I’m stickin’ to it.

I think that’s your lesson for the day.

Actually… it’s the lesson for your LIFE.

All the best,
Doberman Dan