Friday, 10:14 AM
Dear Friend,
Remember this article a few weeks ago?
That’s the one about my personalized hand written promotion that flopped.
First, some background…
The “Doberman Dan” personality has not written for the bodybuilding crowd for several years. Doberman Dan is NOW the “Kitchen Table Entrepreneur’s Best Friend”… NOT a bodybuilding author.
Rick Gray was the author of the letter. That’s why it was signed by him and not Doberman Dan.
Rick Gray runs A.S. Research, the bodybuilding supplement company. Sometimes I love the guy… sometimes I hate him. But we have a lot in common… we share the same brain and body. 
A bunch of people guessed why it bombed. Most hit on some good points that could have POSSIBLY been minor contributing factors… but only a few hit the nail on the head.
As soon as I checked the results of this letter and discovered it was stinking up the place, I immediately knew the problem. I heard Gary Halbert’s voice in my head saying…
“Delay Is The DEATH Of A Sale!”
When you have your prospect in front of you (figuratively or literally), give them your ENTIRE sales message right then and there!
Sending them to a website was stupid. I should have sent the entire sales message in the envelope with phone ONLY ordering.
Never, ever, EVER do anything that delays the sale or delays the prospect from your complete sales message.
I know the current Internet Marketing “technique du jour” is to send your prospects an e-mail teaser with a link to your online sales pitch. That’s usually done because sending your entire sales message would make a very long e-mail.
Well, guess what…
I’ve tested this numerous times and several of my friends have, too…
Every time we send the entire sales message in an e-mail it almost always eclipses the response of the teaser e-mail with the link to the sales pitch.
Why?
Exactly the same reason I said before…
Delay Is The DEATH Of A Sale!
So there you go. Learn from my mistakes and save yourself a ton of money.
All the best,
P.S. Thanks to everybody who participated in my little quiz. I’ve got some super sharp subscribers and I really appreciate you.
{ 7 comments… read them below or add one }
Great post Dan.
The Muscle Head market is a die hard bunch. I remember John Carlton saying a while back an ad he did was pulling a super insane response and I believe it was a $70 product.
Which we know isn’t alot in the MH world.
I think it also helps to be a lifter… you can write like your sitting around talking to your buddys. Talk like they talk.
Take care,
Bill Jeffels
This is so helpful. I just ran a promo a couple weeks ago. Made exactly this mistake. If I’d only known this then…
Ah, hindsight.
Keep the good stuff comin’.
Sheridan
Dear Dan,
This was a great golden nugget piece of information that can save someone’s campaign from disaster. That just tells you how something so tiny can ruin the profits of a campaign that was destined to succeed.
Interesting good info to remember!
Dan Przyojski
… and thank you, Dan!
It’s been a while, so I almost forgot about the last post you made.
Yeah, looks like a couple of us were pretty close on this one. When writing copy, I’ve found that by adding some sense of urgency to the offer almost always makes for better conversions. Kind of hard to “delay” when you are giving your target market a sense of urgency, such as a “limited-time offer”.
I’d like to see you post more frequently, Dan. Many of us out here enjoy reading your posts. The more, the better.
Thanks!
Excellent post, Dan. I’m going to try putting my entire pitch in an email and see what happens.
Ryan
Hey Dan, Loved that post because it made me think.
I hope you post more of these. Sometimes the answers
are hidden in plain sight which makes it all the more
challenging.
Courtney