Welcome To My Little Corner Of The Cyber World!

My name is Dan Gallapoo, but I’m better known as “Doberman Dan”.

I’m a direct response entrepreneur, copywriter and consultant. I work in a variety of niches but my specialty has been the health market and what I affectionately call the “muscle-head” market – bodybuilders.

I’ve written hundreds of successful ads, sales letters, direct mail packages, websites, e-mail marketing campaigns, feature articles, press releases, and newsletters.

My work has appeared in MuscleMag International, Flex, Muscle & Fitness, Penthouse, Men’s Edge, IronMan, Muscular Development, Reps!, Exercise For Men Only, Natural Bodybuilding & Fitness, The National Enquirer, Weekly World News and numerous mainstream newspapers and magazines.

You’ve probably never heard of me because I’ve kept a pretty low profile over the past decade or so.

With the exception of being a featured speaker at a couple of Gary Halbert’s seminars, I’ve never tried to get on the seminar speaking circuit and promote myself to “guru” status. That’s just not my thing. I’ve been too busy studying and perfecting my direct marketing skills (and making money!) to throw myself into the overcrowded “guru” market.

In fact, for the first eight years of my copywriting career, most of the copy I wrote was for my own projects.

It was a great learning experience.

I’ve had a lot of “base hits”, a few “home runs”… and a whole slew of “strike outs”, too. (I learned my most valuable lessons from the strikeouts.)

A big turning point for me was when I had the good fortune of mentoring and working side by side with the great Gary Halbert.

Here’s how that came about:

Back in the mid 90’s, after one of my more spectacular and financially painful business failures, I discovered direct marketer extraordinaire, Dan Kennedy.

I learned a lot from Dan’s products and newsletter. He was the person who inspired me to go into the info marketing mail order business.

Dan frequently mentioned The Gary Halbert Letter as required reading for any mail order/direct response marketer. So I hunted this Halbert guy down and subscribed to his newsletter. (Back then it was only available in hard copy by subscription for $195/year.)

Halbert really “clicked” with me. We had a LOT in common. And we were both born and raised in Barberton, Ohio. Small world, huh?

I figured if another disadvantaged guy from Barberton could make a success of his life… I could, too.

I decided to do whatever it took to get Halbert’s attention and become his protégé.

(How I initially got Halbert’s attention is a great marketing lesson in itself… but for another time.)

To make a long story short, I wound up working side by side with Gary for about a year and a half.

Heck, he was even my roommate for three months when I lived in Costa Rica. And after that, he talked me into moving to Miami and living in the same apartment building as him while we worked on copy together.

It wasn’t easy working with Halbert… but it sure did pay off.

I learned advanced hard-core marketing strategies you can only discover by working side by side with a guy like Halbert.

See, I was willing to do whatever it took… and pay any price… to mentor under Gary… because I knew if I learned just a fraction of what he knew, I would be wildly successful and have a lifestyle most people only DREAM about.

So after being a direct response “recluse” for more than a decade…
here’s why I started publishing The Doberman Dan Letter

In the course of my marketing and copywriting career I’ve seen the same mistakes repeated over and over again by most business owners.

I’ve also seen businesses double, triple, and sometimes more than quadruple their sales and profits within only a few months once they understand these common mistakes and change their approach to advertising and marketing.

I hope to save you from making those same mistakes so you can make maximum money… in minimum time.

When you subscribe to The Doberman Dan Letter you’ll learn the jealously guarded secrets I’ve used in my own businesses… and continue to share with my elite inner circle.

These secrets can send your sales and profits soaring… faster than you ever imagined. They can radically change your income and your entire life in practically no time at all.

I know this all sounds too good to be true but click here to read about one one of my clients. After working with me for only one month… he experienced a 400% increase in sales.

After only five months he had a whopping 1,300% increase in sales!

I’ll be revealing exactly how I’m able to consistently do this for my inner circle clients in future issues of The Doberman Dan Letter… so subscribe now.

If you want to make maximum profits in minimum time you can’t afford to miss a single issue.

All the best,

dobedansig_sm

“Doberman” Dan Gallapoo

P.S. Here’s a dirty little secret most copywriters don’t want you to know…

Over the past few years there seems to be a proliferation of “hacks” and phonies out there who will be more than glad to waste your money on their untested and unproven copywriting skills… because they’ve got nothing to lose!

I simply refused to accept any clients until I had invested eight long years refining and testing my copywriting techniques for my own projects… with my own hard-earned money. Only until I was 100% confident I could write world-class copy did I even consider writing for clients. There are very few copywriters who can claim that.

P.P.S. Check out what people are saying about me on the testimonials page. I think you’ll recognize a couple famous (and infamous) people there saying some nice things about me. (Aw shucks… I’m blushing!)

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{ 8 comments… read them below or add one }

Ben May 31, 2009 at 1:01 am

Dude, your dog kicks ass, I think I’m gonna have to get me a doberman to keep my other dog in line haha

Reply

Marya Miller June 11, 2009 at 9:08 am

Dan, no offence, totally appreciate all your expertise, but – I wanna hear about your DOG! ;-)

Reply

admin June 11, 2009 at 9:43 am

Hi Marya,

I would LOVE to talk about my dog… but so far, you and Ben Settle are the only ones who want to hear about him! lol

Reply

Marya Miller June 13, 2009 at 12:50 am

I have a photo of my dog on my About page too. I think we should start the Copywriter’s Secret Dog Blog, just so we can talk about ‘em.

IF we ever get a spare minute.

Reply

Kaptin America June 19, 2009 at 11:02 am

High
Are you the same Dan Gallapoo that was slinging guitar back in the late 70’s? Lessons from Garcia, in a band Avatar, Ken Hall, Chuck Wood, and Karl Papp?
If so, drop me a line. This is Karl, I’m still in Barberton, still teachin, and just wondered what ever happened to you.

Reply

admin June 19, 2009 at 11:15 am

Karl,

Good to hear from you! Don’t be telling any old band stories about me on my blog! lol

Dan

Reply

Shawn Phillips September 26, 2009 at 8:05 am

Dan,

Nice to find you… seen ya around here and there but never stopped long enough to get through.

Good to know an expert in the “muscle” domain. Spent a lifetime there myself, not as a pro-copywriter–although I can write a bit when needed.

After nearly 20 yrs of Strength, health and fitness, I’ve changed focus a bit from muscle-and-fitness sort of audience to more a BEST LIFE angle. Being a fitness guy in my 40’s, with a family, I noticed the massive need for quality nutrition, guidance and advice for what I call “Men in the Middle”… the middle 3rd of life.

I’ve got a lot of things cooking in the zone but most notibly, I’ve built the world’s finest, bar-none, total nutrition shake that is truly a full, complete meal for the busy man. It’s at FullStrength.com — and sold only direct.

Love to talk about working with ya on some things… many.

Will look for a direct contact too.

In Strength,
Shawn Phillips
author Strength-for-Life, ABSolution

Reply

Mike Langevin November 14, 2009 at 10:48 am

Dan:
I would like to learn how to be a direct response mail order/internet copywriter. Can you recommend a course to start; AWAI, Ad Magic,,,
Thanks in advance,
-Mike-

Reply

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