Don’t Be a J.A.F.O.

March 4, 2010

Thursday, 8:39 AM
Dear Friend,
I started a small coaching group recently.
It’s a brand new experience for me… and I’m learning a lot.
The FIRST thing I learned was I drastically UNDER-charged for it. It’s a lot more work than I expected.
I COULD make it a lot easier on myself by farming out the e-mail support, giving out [...]

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Ben Settle Headline Split Test Results

March 2, 2010

Tuesday, 6:33 AM
Dear Friend,
Last week I sent a message endorsing Ben Settle’s new hard copy newsletter.
Since I know that negative news always gets more viewership than positive news, I split-tested two “negative” headlines on one of my subscriber lists.
They were…

Ben Settle SUCKS (By the way, it was Ben who suggested this.)
 
 

Why I HATE Ben Settle

Here’s [...]

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Opportunities Everywhere!

February 23, 2010

Tuesday, 9:39 PM
Dear Friend,
I’ve always got my antennae up looking for new opportunities.
You’d be surprised at all the different places I’ve discovered unexploited opportunities. You can find them everywhere… if you keep your eyes and ears open.
Lately, I’ve been most interested in affluent markets.
Why?
Because it takes about the same amount of work and investment to [...]

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The Lazy Man’s Way To Copywriting Riches

February 22, 2010

Monday, 9:38 PM
Dear Friend,
I don’t remember if I ever mentioned this before…
I had the good fortune of working side by side with master copywriter and marketer, Gary Halbert, for almost a year and a half.
We were actually roommates for about six or seven months. He shared my house in Costa Rica for about three months. [...]

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Swipe File Mistakes

February 20, 2010

Sunday, February 14, 12:47 AM
Dear Friend,
I’m sleeping on the couch alone in my home office tonight of all nights… Valentines day!
What the heck did I do wrong?
All I know is the Colombiana reacted quite strongly (and not in a POSITIVE way) when I presented her Valentine’s Day card.
Here’s a copy:

 
 
And here’s page 2:
Ladies, can you [...]

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Another Big Money Market

February 19, 2010

Thursday, 11:07 AM
Dear Friend,
I just tore into my Dan Kennedy newsletters for the month.
Not only did I get some inspirational material to swipe for the welcome webinar with my new Kitchen Table Business proteges… I also ran across THIS in Dan’s Marketing To The Affluent newsletter:
 

 
 
It’s always nice to be recognized by your peers… especially [...]

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Big Bucks Copywriting Replay

February 18, 2010

Thursday, 10:18 AM
Dear Friend,
Last week I did a free teleseminar revealing how I leap-frogged over the “shameless whore” phase of freelance copywriting and jumped right into the high paying gigs.
My first official gig as a solo freelancer paid me equivalent to about $12,000 in today’s rapidly declining dollar. (If things keep up, I’ll have to [...]

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How To Make The BIG Bucks As A Freelance Copywriter

February 7, 2010

Friday, 2:57 AM
Dear Friend,
It’s late and I can’t sleep.
And counting sheep isn’t helping. (Maybe I should try counting Dobermans instead, huh?)
See, I’ve been thinking about all the young copywriters I met at John Carlton’s Action seminar.
A lot of these guys and gals are struggling. They’re trapped in the “paying your dues” phase… or as John [...]

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Marketing Gems From John Carlton’s Action Seminar

February 5, 2010

Friday, 12:34 PM
Dear Friend,
Sometimes I need to let new ideas “percolate” a while inside my cranium.
It helps me put everything in the proper place… separating the wheat from the chaff, so to speak.
Now that I’ve had some percolating time… and after reviewing my notes… I thought you might like to discover a few of the [...]

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John Carlton’s Action Seminar 2010

February 4, 2010

Sunday, 10:16 AM
Dear Friend,
I’m in the Loews Coronado Bay Resort in San Diego, CA right now after two intense days of John Carlton’s Action Seminar.
I met a bunch of really cool people.
I even got to meet a few of my subscribers, Duane, Colin and Francis. It was fun getting to know them and “breaking bread” [...]

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